First Look at the Nike Air Force 1 Low "Atomic Violet"
Nike is giving the classic Air Force 1 Low a bold
winter-ready makeover with this upcoming "Atomic Violet" colorway. The iconic low-top is dressed in a striking purple palette, featuring a shaggy faux-fur upper that covers the familiar AF1 panels and gives the silhouette a completely different look.
profile recognizable. The textured construction adds a playful, statement-making finish that stands out from
Tonal purple laces and a matching outsole continue the monochromatic theme, while a clean white midsole provides contrast and keeps the classic AF1
Nike's more traditional leather releases. The Nike Air Force 1 Low "Atomic Violet" is expected to release during Holiday 2026 for $140!
Nike’s Scrumptious Leather Air Forces Went Full Wonka Bar
Written by Morgan Smith
Nike's next Air Force 1 sneaker looks straight from Willy Wonka's chocolate factory.
The famous model follows a tonal chocolate-brown design, complete with creamy leather uppers and metallic gold branding. It's literally like a Wonka bar in Air Force 1 format. And this one's got the golden ticket
To be clear, this isn't an official collaboration between Nike and Willy Wonka Candy Company. The Air Force 1 simply gives off Wonka vibes..
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Yeezy Slides Will be Available at JD Sports in August
After adidas cut ties with Ye, FKA Kanye West, The Three Stripes pivoted and has enjoyed success post-Yeezy. Luckily, if they ever wanted to go back and retro adidas Yeezy sneakers, they have all the legal rights to do so, except for one silhouette in particular - the Yeezy Slide. Ye owns the design patent for the foam-injected slip-on, and as his independent Yeezy empire continues to expand with its reasonably-priced apparel and foam footwear, Yeezy is going back to retail storefronts. For the first time since his split with adidas, Ye will be selling product in a large chain retailer thanks to JD Sports.
Yeezy YS-01 Slides vs. adidas Yeezy Slides
The new Yeezy Slides are virtually identical to the ones that adidas was putting out in years prior, but without any reference to The Three Stripes. Comparisons between the old adidas Yeezy Slides and the YS-01 have shown that the two versions of the foam slides are also close in comfort, and there’s almost no difference between them. Ye first started selling the YS-01 silhouette on his website for $20, and today, they retail for $40, significantly cheaper than the $90 that adidas was charging. So far, there have been seven colorways of the YS-01 offered on the Yeezy website, including Chocolate, Blue, Grey, Cream, Brown, Tan, and Black.
One issue people have had with Yeezy’s YS-01 slides has nothing to do with the product itself, but the shipping times. Many people who ordered slides have waited upwards of 6 months to receive their product, and in most cases, it takes weeks to receive the product.
Considering Yeezy is now selling the YS-01 at JD Sports, maybe they’ve fixed their supply chain. JD Sports is also set to become the exclusive retail partner for Yeezy, so expect to see more footwear and potentially even apparel to land online and in-store.
Yeezy Slides at JD Sports
JD Sports’ release calendar has the YS-01 pegged for release on August 13, 2026. Retail is set at $44, though the exact color(s) that will be available have not been confirmed. Pairs are expected to be available online and in-store. We’ll keep track of the release via the Sole Retriever mobile app and will update you in real-time once we find out more information.
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Pikachu Inspires This Pokemon x Puma Suede Collab
After dropping a multi-shoe collection in March, Pokémon is once again celebrating its 30th anniversary by partnering with Puma on a new sneaker collab.
This time, the two entities are releasing a vibrant Puma Suede colorway that’s inspired by the iconic Pokémon, Pikachu. The entirety of the premium suede upper dons a yellow color scheme that looks like Pikachu and even has an updated version of the classic Formstripe on the sides designed to look like a lightning bolt. A graphic of Pikachu also appears on the tongue tag, while an additional Pikachu hang tag is attached to the shoelaces. Additional details include the show’s classic “Gotta Catch ‘em All!” tagline printed on the midsole.
Readers will be able to cop this “Pikachu” Puma Suede collab starting on Saturday, July 25 at a pop-up activation located at 101 Union St in Brooklyn, NY, 12-8 pm ET. The sneaker retails for $2300.
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Vans and BAPE® celebrate their shared influence on youth culture and streetwear with a footwear collaboration centered on the iconic premium Knu Skool silhouette.
The Knu Skool's exaggerated proportions merge with BAPE®'s signature camo print, iconic STA logo and shark tooth detailing. Available in Color Camo Black and Color Camo in pink, purple, green, the style features suede overlays paired with canvas panels printed in BAPE®'s iconic camo pattern, while a 3D Sidestripe™ fuses two globally recognized design languages.
Details throughout the shoe underscore the partnership’s attention to craftsmanship and storytelling. A custom Ape Head lace keeper sits atop wide laces with A Bathing Ape® branding incorporated into the rubber sidewall. The design stays true to the Knu Skool's roots, featuring an oversized tongue, padded collar and a bold, low-top profile. Underfoot, a mega checkerboard sole pays tribute to Vans' heritage, while the brand's signature waffle outsole continues to deliver the durability that has defined Vans since 1966.
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Official Look at the Nike Air Force 1 Low "Horse of a Different Color"
The vibrant “Orange Pony Hair” iteration arrives as part of a three-piece texture-heavy collection.
Nike has officially shared the first product imagery of the upcoming Air Force 1 Low Pony Hair
The colorway features a striking mix of Campfire Orange and Sunset hues officially dubbed "Horse of a Different Color"
This specific release marks one of three distinct Pony Hair colorways arriving later this year.
Read more here...
Best 2026 FIFA World Cup Ads From Adidas and Nike
2026 FIFA World Cup ad campaigns featuring Haaland, Messi, Ronaldo, Mbappé, and more.
While the primary focus of the 2026 FIFA World Cup is on the football being played, it also offers a perfect opportunity for top sponsors like Adidas and Nike to celebrate their affiliated federations and athletes throughout the tournament.
The celebrations commenced long before any of the teams stepped onto the pitch, as Adidas and Nike released their “Backyard Legends” and “Rip the Script” mini-films, respectively, in May. As the tournament began, football legends, including Ronaldo and Messi, as well as rising stars like Erling Haaland and Lamine Yamal, were honored with each accolade and win they racked up.
Ahead of the World Cup Final on Sunday, July 19, between Argentina and Spain, we’ve rounded up the best ads from the 2026 World Cup.
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Nike Pours A “Lava Lamp” On This Air Max Plus
As the focus remains on the Air Max 95 and soon, the Air Max 97 as it enters its 2027 anniversary, the Air Max Plus is left to make its own intrigue. For our money, we’re looking at one of the more impressive we’ve seen of late: the Nike Air Max Plus “Lava Lamp.”
Alternatively, yet still unofficially, these are being called the “Oil Slick” colorway, no doubt for the shimmering, iridescent tonality running across the side waves. But it’s the geometry of those sections that inspires the moniker we’re using here, as those “liquid” sections bend and streak towards the rear in the same way the iconic 70s decor does. Jet black hues utilized through nearly every other piece of territory sets a sensible foundation and allows those overlay sections to truly take center stage for this pair.
The Nike Air Max Plus “Lava Lamp” should be coming soon to Nike.com, retailing for the standard $190 upon arrival.
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The New Balance 204Vs are Here, New Releases from Nike, World Cup Wins, a Corteiz Festival, and More on our Radar
We’re reaching the 2026 World Cup finals, can you believe it? And Jude Bellingham’s got us to the semi-finals. But, while we’ve been busy locked in watching World Cup edits on our FYPs, we’re missing other news. There’s new releases by Nike, the New Balance 204V is finally dropping, there’s another Pokémon collab, Corteiz hosted a festival, and more drops and news on our radar this week.
After being spotted in the Peachy Den Summer 2026 campaign (making us think that it’s going to be a collab), and then being teased by content creators, the New Balance 204V is finally dropping tomorrow.
Read more here....
The Original “Agate Blue” New Balance 2000 Is Restocking In Four Cities Worldwide
Three more "shock drops" OTW.
It may be just a hazy memory given the breakneck pace that New Balance has operated at in the past year and half, but the New Balance 2000 had a genuine mystique about it as it first hit the newswire. The retro-futuristic, visible tech addition to the catalog was on a real level something we had never seen the Boston brand experiment with before, as designer Charlotte Lee described to us around its launch and as cadres of company devotees saw for themselves with a range of curated Brazil-set first looks.
As the New Balance 2000 charges through its second calendar year on the shelves, it’s returning to where it all began, in more ways than one. Enlisting Brazil’s Viso Club, the original “Agate Blue” was dropped at an undisclosed location, with several dozen free pairs available to those who showed up first. Sneaker News can confirm that similar in-person activations are in the works for several global metropolitan areas, with Seoul, Washington D.C, and London all confirmed.
Though the 2000 now holds several dozen distinct color-ups in its short history, unquestionably the debut aquatic version is towards the top of the list, not least of which for helping introduce a true mold-breaker in the brand’s catalog. Even if the Brazil launch is now in the rear view, keep our coverage close for more details on the additional drops coming down the line
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This Kid’s Air Jordan 1 Mid Reveals A Bevy Of Pink Shades
However, the Air Jordan 1’s latest construction for the youth, is striking down the latter with a fury. Engaging in a bevy of rosy pastel shades, the mid-foot panel, tongue construction and midsole unit underfoot introduce a crisp white base for the aforementioned color wheel to run rampant.
Coating the vamp, ankle underlay, Swooshes, laces and tread in a “Medium Soft Pink”, the presiding overlays and tongue tabs are injected with an even more titular personality, enveloped in a “Fierce Pink” contrast.
While we await the pair’s expected summertime release, enjoy official images of the grade school-exclusive Air Jordan 1 Mid “Fierce Pink” below in the meantime.
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Kanye West and new wife Bianca Censori take rapper's daughter North, 9, to Universal Studios Hollywood... after meeting designer Guillermo Andrade for lunch and shopping
Nearly two months after their supposed marriage, Kanye West and Bianca Censori are spending some quality time with Kanye's oldest, North West.
West stepped out in another incognito look, wearing a black ski mask over his head that obscured everything but his eyes.
News source Daily Mail UK
Adidas Kanye West's Yeezy shoes 'collectors' items'
US retailer Impossible Kicks said people saw the Yeezy trainer as a "collector's item" and sales had spiked 30%
Read more from BBC news site.
Tiffany Air Force 1s And Reimagined AJ3s Headline This Week’s Best Releases
2023 is moving at breakneck speeds. And before you know it, long-awaited releases — like this week’s debut of the air jordan 3 “white cement reimagined” and tiffany & co. X nike air force 1 — will already have come and gone. The month of march is off to a very exciting start, as the much-anticipated air jordan 3 “white cement reimagined” is set to close out the week with its official march 11th release. But before then, the week will kick off with two grs, namely the air jordan 1 low “international women’s day” and nike air max 1 “shima shima.” tiffany & co‘s luxurious take on the air force 1 will arriving the following day, doing so alongside the return of the air max 97 “gold bullet.” even more releases are lined up throughout the rest of the week — e.G. The air jordan 2 low “unc to chi,” doyenne x nike sb blazer low, patta x converse one star pro, etc. — warming us up for the pair we’re all eagerly holding out for. For details on all of the above and more, look ahead at the best upcoming sneaker releases from march 6th to march 11th.
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DID..you know that London trainers shop will let sneakerheads trade their tatty old pair for brand new sneakers worth thousands? 
A special London trainer shop will let sneakerheads trade their tatty old pair for brand new sneakers that could be worth thousands of pounds.
eBay are set to open their Swap ‘Em Out store later this month in Soho. Sneakerheads are invited down to simply swap their pre-loved sneakers for their dream pair - for no charge on Saturday, March 25.
Open for one-day only at the end of this month, sneaker lovers from all over the country are able to apply for the chance to swap. With the opportunity to get a pair worth over £4000, lucky customers can also use a special cleaning service and party with DJs.
To encourage people to extend the life cycle of their sneaks, eBay's one-off shop will allow customers to swap pre-loved and unworn pairs for one's they'll definitely wear. You can apply for the chance to go along to the Soho store on March 25 and swap yours free of charge.
Some very lucky sneakerheads will even get to swap their sneakers for a 'Top Swap' of high value. With various sough-after shoes across different brands, these coveted sneakers are set to include: Nike x Off White Jordan 1 “Euro” (worth approximately £4,300), Nike Jordan 4 Kaws (worth approximately £2,400) and Salomon XT-6 Adv Dover Street Market Silver (worth approximately £900).
Read more...on mylondonnews article
Gorgeous Pokémon, Anime Sneakers Are Too Good For Nike
From Sailor Moon to Dragon Ball to Super Mario Bros., artist Andrew Chiou is designing collabs we'd likely never see in real life
While Nike likes to dabble in the out-and-out nerd market sometimes, from Doraemon to Hello Kitty, for the most part the company likes to keep its collabs subtle, and has not worked with Nintendo for a long time. Meaning it will likely never officially release shoes this nice.
The sneakers you’re seeing in this gallery are all the work of artist Andrew Chiou, who has been doing the rounds on shoe blogs this week for his recent Pokémon work, but that stuff is just scratching the surface. Using Dunks and Jordans as his canvas, Chiou has painted (or at least designed) a ton of custom sneakers lately based on everything from Dragon Ball to Sailor Moon, sometimes for customers, and sometimes as one-offs for celebrities and athletes.
Read more..on kotaku.com
How to Buy the Tiffany & Co. x Nike Air Force 1 Low ‘1837’
Nike To Release An Air Force 1 Flyease, But Without Any Apparent Easy-Entry Mods
Introduced in 2015, Flyease — the Swooshes’ easy-access tooling for those with limited mobility — has stretched across the entirety of the Beaverton brand’s diversely tooled archives, culminating in its first hands-free iteration with 2021’s Go Flyease. From everyday wear to the hardwood, one of the sportswear behemoth’s most iconic silhouettes has yet to be reconfigured, that is until today when official images of the Nike Air Force 1 Flyease surfaced for the first time.
The inside track on New Balance's sensible sneaker revolution.
The £70 billion global trainer market has a new major player – here's how it happened
Halfway through the manufacturing process, about 90 seconds before they start looking like shoes, New Balance 990s are just two-dimensional slabs of branded fabric and leather, flat enough to be stacked, rubber-banded together, and passed from one worker to the next. As much as the two grey “N” logos stitched on each sheet of 990 material, it is the pattern of the upper that makes it recognisable, even without the familiar curves of a sneaker.
Somehow, the essence of the 990 arrives ahead of those things that actually make it a shoe – sole, laces, tongue – it’s been beloved for years by normcore icons Adam Sandler and Steve Jobs, and, more recently, by style mavericks like Chris Pine, Zoë Kravitz, and Timothée Chalamet.
Clot's Nike Clotez ‘Bruce Lee’ sneaker could KO an entire dojo
If you've been in streetwear game for a while, chances are you've heard of Clot. Founded in 2003 by Edison Chen and Kevin Poon, the aim of the brand has always been to bridge Eastern and Western culture. This aesthetic has spawned multiple collabs from the likes of Coca-Cola, Stüssy, and of course, Nike, who they've worked with several times over the past 20 years. From Air Max 1s that you can totally transparent, to Dunks that are completely covered in a mirrored finish, the Hong Kong-based brand won't let up.
After releasing its very first Clotez collab earlier this year, Clot and Nike are back at it again, fly-kicking in with a Bruce Lee-inspired colourway. A nod to the legendary martial artist's signature yellow and black jumpsuit from 1978's Game of Death, if you're a fan of his art, philosophy, and of course, his films, then you're gonna want to get these in your collection.
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